With a Bachelor's of Business Administration and an Associate's of Art's Degree in English, Ines blends analytical thinking and creative storytelling to the world of digital marketing. With a proven track record of success, Ines has excelled in growing social media audiences, crafting engaging content, and generating leads for C-Suite Executives on LinkedIn.
During her time at DTC furniture brand Article, Ines spearheaded social media efforts, strategically growing the Instagram audience by an impressive 70% within a two-year period, reaching 914k followers. Through her expertise in organic social media strategies, Ines generated over 300 million organic impressions in 2021 alone, solidifying her ability to identify and execute opportunities that align with broader marketing initiatives.
In addition to her role at Article, Ines has extensive experience working as a content strategist and copywriter for various agencies. She ghostwrites for startup founders, crafts SEO-forward content across various niches. This experience has allowed her to develop a deep understanding of effective content creation and channel strategies that fuel growth.
More recently, Ines has been an effective ghostwriter for C-Suite Executives on LinkedIn and X, connecting their message and purpose to audiences and businesses who are looking for it, establishing them as an expert in their field, growing their audiences, and facilitating inbound leads.
Beyond her professional pursuits, Ines finds inspiration in pottery making, cooking, and immersing herself in nature.